Where it all began
Arena Organica was born from a quiet revolution that began in 2016 in the farmlands of Rajasthan. Inspired by Mr. Chen Singh Jodha, a lifelong farmer and nationalist, our journey started with a simple promise:
“Grow food the way our ancestors did — pure, natural, and free of chemicals.”
What began as one man’s commitment to honesty and soil health soon grew into a movement.
We returned to age-old farming wisdom: natural manures, regenerative practices, and complete removal of chemicals; transforming our fields into thriving, living ecosystems.
Nearly a decade later, Arena Organica has grown from a single farm initiative into a community-led food system built on trust, knowledge, and purity. Under his guidance, we converted our own fields into chemical-free zones and documented every process, eventually creating a field-tested manual for natural and regenerative farming.
This manual became the foundation for thousands of farmers who now follow these practices.
A farmer-led movement, not a marketing brand
Arena Organica did not grow through advertising or scale-driven expansion. It grew through community learning.
Over the years, we built farmer groups across Rajasthan, Uttarakhand, Odisha, Kashmir, and other regions, where farmers learn, practice, and progress together. Knowledge is shared openly, methods are tested on the field, and outcomes are improved collectively.
We support our farming partners with:
- Training in natural and regenerative farming practices
- On-ground technical guidance
- Access to fair and transparent pricing
- Logistics, packaging, and post-harvest support
- Assistance with certifications and government programs
- Peer-to-peer learning workshops
Many farmers in our network have been practising organic and natural farming for decades. Several are government-recognised and PKVY / APEDA certified, forming the backbone of our community.
Arena Organica does not simply source from farmers — we grow with them, ensuring long-term soil health, sustainable livelihoods, and food that remains honest at its source.

